This time last year, I bet you'd never heard of Robin Thicke. Now he's known as the man behind the biggest selling single of the year, the man literally behind Miley Cyrus' twerking bottom and the man deemed the sexist of the year.
The American singer has been honoured by the End Violence Against Women Coalition as their top sexist of 2013, despite strong competition. He won, of course, for Blurred Lines, the catchy pop tune banned for lyrics seen as promoting rape.
Did Thicke care about the controversy? Unlikely given that he backed it up by saying he loves to degrade women. Will he care about the sexist tag? Unlikely too. It seems there's no such thing as bad publicity when it comes to shifting millions of singles.