ISRAELIS are killed, but Palestinians die. The tunnels where food and medical supplies are smuggled into Gaza are called "terror tunnels". Palestinians with nowhere else to go are called "human shields". Hamas apparently refuse a ceasefire in negotiations they weren't even a party to.
Incessant rocket attacks from Gaza ignore the 19-month ceasefire preceding Operation Protective Edge – a ceasefire broken by Israel, according to the Intelligence and Terrorism Information Center. Israel is defending itself by killing civilians with sniper fire, blowing up children on a beach, bombing hospitals, etc.