Macho meat-eating image now outdated
Only 37% of all vegans are male. This comes as little surprise, but why so few? How many men are mainly eating meat to live up to society's exaggerated version of masculinity? And at what cost?
The perception that "real men" eat meat, that it's macho and manly, has lingered for a long time. But it is a badly outdated notion that is disastrous for our health.
Prostate cancer, which kills 10,000 men in the UK alone every year, has been strongly linked to the consumption of animal products. Research has found that vegans have a 35% reduced risk of the disease.
Socialised gender roles are largely responsible. From a young age, girls are encouraged to be kind, to care about others. Boys, on the other hand, are told to be strong, to be the tough guy.
It is not big to boast about the size of your steak, or mixed grill. On the contrary, to quote Morrissey, it takes strength to be gentle and kind.
The Vegan Society