While the thought of unexpectedly tucking into a horse burger shocked the nation, we ask that the public spare a thought for all animals killed for their flesh.
People who say "neigh" to horse meat do so because they find ponies lovable. But lambs, pigs, chickens and others are killed for food without many people so much as batting an eyelid, or considering their ordeal.
One might question why one species is petted and the others ground up without a thought?
If this story has shocked people, Peta suggests they reject all meat.