You might be reading this on the bus or train, with your foot tapping to your iPod.
Perhaps you're in a café or a pub, enjoying your favourite paper with an espresso or a pint.
Or you could be at home, reading the Tele with the radio or TV on in the background.
Whatever you are doing, there is a strong chance that rock music will be playing in the background (or foreground in the case of your iPod).
It's part of everyday culture - a rich, rewarding and enjoyable part, too. Life would be diminished without it.
So what are normal people to make of Rev Ivan Foster's attack on DUP minister Edwin Poots's link-up with Belfast's Oh Yeah centre for young rock musicians.
The reverend says rock is an " abomination", and the Oh Yeah centre a "blasphemous enterprise" which Mr Poots, as a DUP minister, should not be endorsing.
Mr Foster, you are entitled to your views. So, however, are we. The 99 per cent of Northern Ireland people who enjoy popular music will find your stance bizarre and anachronistic. 1950s throwback? 19th Century, more like.
Mr Poots and the Oh Yeah centre should, of course, feel free to rock on.