Belfast Telegraph

Thursday 24 April 2014

Fermanagh DJ duo L.A.W. party under world’s largest mirror ball*

***USAGE FREE OF CHARGE***SMIRNOFF¨ CALLS ON NI PUBLIC TO MAKE THE MOST OF THE EXTRA HOURAhead of clocks going back, Fermanagh DJ duo L.A.W. party under worldÕs largest mirror ball*Pictured are local DJ duo L.A.W., who have joined forces with the worldÕs premium spirits drinks brand** SMIRNOFF to call upon the Northern Ireland public to make the most of their extra hour, following a recent Smirnoff ÔYours for the MakingÕª study***, that found over half of people here will forget the clocks go back this weekend[1].Last night, the sisterÕs who are originally from Enniskillen partied with 200 surprised passers-by beneath the glittering spectacle situated at LondonÕs famous Millennium Bridge in a bid to urge people to make the most of the extra hour and try something new on a night out.The recent poll conducted by the leading spirit brand found that while 75% of people in Northern Ireland wish there were more hours in the day[2], only 1 in 4 will plan to make the most of the extra hour this weekend[3]. L.A.W. will continue their relationship with Smirnoff into next year as part of the ongoing Yours for the Makingcampaign, which challenges people in Northern Ireland and the rest of Europe to make more of their free time by trying something new on nights out. The sisters will now form part of the Smirnoff Collective Ð a collaboration of creative and innovative nightlife experts, to uncover extraordinary nights. ENDS*The Smirnoff mirror ball is currently the WorldÕs largest free-hanging mirror ball.**By Volume Ð Impact Databank, March 2012***Smirnoff surveyed 531 NI adults aged 18+ with Opinion Matters from 9thOctober to 15th October 2012.1 56% are likely to forget the clocks are going back[2] 75% of people wish there were more hours in the day.3 29% plan to make the most of the extra hour when the clocks go back.

Last week, local DJ duo L.A.W. joined forces with Smirnoff to call upon the Northern Ireland public to try something new on a night out.

The sisters, who are originally from Enniskillen, partied with 200 surprised passers-by beneath the glittering spectacle situated at London’s famous Millennium Bridge in a bid to urge people to make the most of the clocks going back.

L.A.W. will continue their relationship with the drinks firm into next year as part of the ongoing Yours for the Making campaign, which challenges people in Northern Ireland and the rest of Europe to make more of their free time by creating and experiencing new nightlife ideas. The sisters will now form part of the Smirnoff Collective – a collaboration of creative and innovative nightlife experts, to uncover extraordinary nights.

Alice Wallace, one half of L.A.W. said: “We had an amazing time with in London and we’re delighted to represent Northern Ireland as part of the European wide Yours for the Making campaign. Being part of the collective is an honour as we live, eat and breathe djing and want to inspire others to make the most of their nights out.

“We’re asking all club promoters and party goers to tweet their suggestions for new nights to @SmirnoffGB_IRE using #yoursforthemaking. Be it the next silent disco or rubiks cube party, we will work with Smirnoff to help bring the best nightlife ideas into reality - proving that the night really is yours for the making”

The Smirnoff mirror ball is currently the World’s largest free-hanging mirror ball.

Smirnoff ARoll NI from Chrome Productions on Vimeo.



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