The Belfast Telegraph’s philosophy is to report the news in a way that is open, upfront and straight talking. We try to be forward thinking and campaigning and we always strive to tell it like it is. All our exclusives, comment and analysis should reflect reality and where necessary we will call the powerful to account.
We wanted to communicate our philosophy to our readers with our new TV advertisement to show our breadth and depth of content behind the headlines.
View the advert and you can tell us like it is!
Like the music? You can download the mp3 ringtone for free right here (right click and 'save link as')