Advertising

How To Advertise Online

Belfast Telegraph Digital delivers original, dynamic and compelling content, designed to provide the most comprehensive service for a global community with a shared interest in Northern Ireland. The figures are quite staggering: 5.5 million page impressions per month. 350,000 unique users per month. It's simple to advertise on line. Advertising formats are explained below. Like any advertising, the more creative your campaign is, the more effective it will be.

Banners:

Original online ad format, optimum position at the top of every page.
Increases brand awareness and drives traffic to client website.
May be animated and interactive.
Can be targeted to specific content areas or rotated accross entire site.

Buttons:

Key promotional tool to build brand awareness and drive traffic to client website.
Animated with full colour moving text and images.
Button is displayed permanently on the page for maximum visibility.

Skyscrapers:

High visability ad format.
Positioned down the right hand side of the page delivering maximum impact.
Delivers higher responces rates.
Builds brand awareness and drives traffic to client website.

Sponsorship:

Branding of a platform with client's identity - logo, colours, design.
Associates with Belfast Telegraph content or section, increasing client exposure to target market.
Long term association builds brand awareness and drives users to client website.
Branding may be refreshed or updates as per clients requirements.

Sections of the website are available for sponsorship including a number of our high profile areas.

For more details:

Kathryn Lee (Internet Group Head)

Tel: 028 90 264194
Fax: 028 90 554522
k.lee@belfasttelegraph.co.uk