The Belfast Telegraph reaches into the homes, minds and hearts of more people in Northern Ireland than any other local newspaper. As the only daily to be widely read and respected across all Northern Ireland's communities, no other publication is more in touch with the mass market. Of course the Belfast Telegraph is much more than the Number One newspaper. Today's Belfast Telegraph is a significant communications group, also encompassing market leading weekend and community titles, plus Northern Ireland's most visited website. So if you are serious about expanding your market share in one of the UK's fastest-expanding markets, it pays to team up with Northern Ireland's most influential media player.

Launched in March 2005, The Belfast Telegraph Morning edition contains all the overnight local, national and international news. Published in a convenient compact format, The Belfast Telegraph Morning Edition also carries the popular daily features and platforms available in the later broadsheet editions.

The Belfast Telegraph publishes a further four editions daily, each designed to bring the latest and best in news, sports and features to our readers. The total editorial staff of the paper in its head office in Belfast is approximately 100, made up of news reporters, sports writers, feature writers, production journalists, graphic artists and photographers.There is also an editorial office in the North West, a staff reporter based in Co Antrim and another in Mid Ulster, as well as a network of correspondents placed in the main towns across Northern Ireland. In addition, there is a London Editor, a correspondent in New York and the newspaper also subscribes to the major national and international news agencies.The City is the first edition off the presses and it contains all the breaking news and sports stories of the day. It gives readers the first opportunity to catch up in depth on the day's events, as the content of the morning papers is at least 12 hours old in many instances.The City is followed by the North West Telegraph, which carries special pages devoted to news, features and sport from the area, as well as having a mix of Northern Ireland, national and international news stories. As the paper also circulates in Donegal there are stories of interest from that area.The County edition is next and again it has special pages targeted at the circulation area, giving its readers the opportunity to bring themselves up to date with local events as well as those further afield.The Final edition contains the latest of the day's news and sport stories, replacing the special pages of the Ulster edition with more general news.A sophisticated editorial production system enables rapid page changes and production staff handle more than 500 broadsheet and tabloid pages each week.

One of the fastest growing areas within The Belfast Telegraph, reflecting the vibrant economy in Northern Ireland.Business Telegraph covers all aspects of the current booming business scene - new technology and e-commerce, inward investment, new business start-ups, local and international firms, people, research and development, finance, enterprising ideas, trends and much more.Respected seasoned staff, augmented by economic commentators, lend their views and advice. Business Telegraph has become essential reading for Northern Ireland's business community and an invaluable source of up to date information.Business Telegraph is a weekly broadsheet section and is now firmly established as the most comprehensive and authoritative weekly business publication in Northern Ireland.Figures from the latest European Business Readership Survey confirm that The Belfast Telegraph is the number one choice for key business decision makers in Northern Ireland. With a reach of almost two thirds (66%)¹ of the business community every night it is no surprise that Northern Ireland's leading newspaper is unrivalled by any other local title in the province.

1 EBRS 2006

Around a third¹ of people in employment in Northern Ireland are working in the Public Sector - higher than any other region in the UK. So, it's not surprising that the issues surrounding this sector and the recruiting of the right people are high on a lot of people's agenda.

To support this highly important area of business, the Belfast Telegraph launched a brand-new supplement in February 2003 called Jobfinder - Public Sector.

A sister product to the Friday Jobfinder platform, the Tuesday broadsheet section will not only continue to provide a comprehensive guide to the week's vacancies, but it also features brand new pages of editorial each week.

Through these editorial pages, we help shape the news and views of the Public Sector industry and provide the people of Northern Ireland with a better insight into this huge sector of employment.

Recent research (See graph aboves) quite clearly highlights the fact that, in terms of recruiting staff into the Public Sector arena, the Belfast Telegraph and Sunday Life are way ahead in attracting people to this area.

1 DETI March 2006

Launched on Wednesday 15th November 2006, Local Heroes is a new 28 page full colour weekly sports supplement. Included free every week with The Belfast Telegraph, featuring a weekly round of sporting news, reports and results from grassroots level up. This exciting new sports supplement is designed to create awareness of 'local heroes' across the province and sets The Belfast Telegraph apart from other publications, in that it offers an engaging read set in a local context to appeal to a range of readers.

Recent examples include: Laser Electrical, Moores of Coleraine, Belfast Institute of Further Education and Concern to name but a few. These supplements provide a powerful communication tool that achieves high impact for our customers.

You will also come across one of our many themed supplements - these include: Statement, Living & Dining, Homes & Gardens, and Holiday World, Whatever the subject, you will find relevant targeting opportunities amongst the many topics and sectors of business we produce across the year.

What better way to announce or celebrate a forthcoming event than with a supplement written and produced specifically for the occasion.Recent ventures include the 2002 World Cup, the Ulster Motor Show, the Queen's Golden Jubilee visit, Cheltenham Festival, Job Scene and many others.In 2002 The Belfast Telegraph won two awards at the Newspaper Society Annual Conference for its supplements:Our Laser Electrical supplement came first in the category of "Best Retail Supplement" And our Cheltenham Festival supplement was highly commended in the section: "Best Entertainment Supplement"

Cash in on Northern Ireland's booming property market with our weekly residential property guide. Since its launch in 1997, Homefinder has gone from strength to strength, enjoying growing market share and presence in a dynamic property marketplace. Homefinder is rapidly becoming THE place for home listings.

A vast audience of 247,000 ¹ adults makes Homefinder a flexible, suitable platform for all types of residential property advertising re-sales, new homes, lettings and property services.

What's more, Homefinder is right up to date. A weekly platform ensures Homefinder has the most current property information on the market. This provides a more flexible format for agents and the latest-breaking property news for readers. Of course, keeping ahead of a fast moving property scene is just one key to Homefinder's success.

1 NI TGI 2006
2 Independent News & Media (Northern Ireland) Research 2003

Buying or selling a car, the first place Northern Ireland drivers go to is The Belfast Telegraph.

The Belfast Telegraph is also the preference of dealers and individual sellers alike. With literally thousands of listings grouped in an easy to follow format, The Belfast Telegraph is THE showcase for deals on wheels and one of Northern Ireland's most popular and valued institutions.

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In addition to our weekly Motors platform we also produce New Car Monthly - our monthly look at all the new models and current news and views from the motor manufacturers across the Province, under the guidance of Derek Black.

Published twice a week, Jobfinder is the definitive recruitment vehicle in Northern Ireland, covering both private (Friday) and public sector jobs (Tuesday). Because Jobfinder is so comprehensive and so widely read on a cross-community basis, it gets results for both job seekers and employers alike. Northern Ireland is an ideal place to seek quality staff and the Belfast Telegraph/Sunday Life package is the Number One recruitment showcase.