Community Telegraph

Bringing Local News to your Doorstep
Community Telegraph boasts: More readers in Greater Belfast than the Irish News, News Letter and Daily Mirror combined, Over 82,000 more copies distributed than the Belfast News! Plus a reach of 35% of all high spending ABC1s in the Greater Belfast area!Community Telegraph brings the same trusted coverage The Belfast Telegraph is known for right into people's everyday lives. We highlight neighbourhood news and events that matter, provide a voice for the community and champion local issues and concerns.Whether as part of a comprehensive media package or stand-alone, Community Telegraph demands to be taken seriously by the astute media buyer. You just can't get closer to your target audience!

4 local titles
Targeted to specific neighbourhood areas
132,989 ² copies delivered weekly (VFD)
196,000 ¹ adult readers each week
A reach of 32% ¹ of all adults in the Greater Belfast Area
Readership departs from the free newspaper norm; Community Telegraph has a balanced age and gender profile and a stronger ABC1 profile ¹

Community Telegraph Re-design:
On Wednesday 31st May, Community Telegraph was re-launched, with enhanced content and refreshed design. Supported by key marketing initiatives, this revised proposition offers improved advertising opportunities for our clients, with continued targeting via our edition structure. The redesigned offering includes:

Topical news and features tailored to each edition area
Refreshed masthead with cleaner lines
‘What’s On’ guide to the best local events and places to visit
On the Beat’ crime section, designed to both inform and educate readers
Weekend TV Guide
Puzzles, Crosswords & Horoscope
New look classified platforms - Property, Motors, Services
Coverage of local Sporting action and results

Reader-Friendly Features:

News focus is at a local level, so we can provide unmatched insight into community issues. Reporting is substantial, professional and in-depth.
More personal with extensive photo coverage of people and places our readers will know
Local sports news features strongly
More committed to the community
Our community "letters to the Editor" page, provides a platform for local people to air their views, grievances, comment and opinion
"The Entertainer" covers all local entertainment social events, and lifestyle fashion/health.
The popular "On the Beat" page covering Community Policing
All wrapped up in an attractive, colourful design and easy-to-read format

1 NI TGI 2006

2 VFD Jul-Dec 2006

Editions
A MOSAIC analysis of the distribution area identified seven distinct neighbourhood clusters. Further research reinforced the case for four separate editorial editions:

East Belfast
South Belfast
North Down & Ards
North Belfast and Newtownabbey

The four editions collectively carry an impressive distribution of 132,989, making Community Telegraph the province’s leading free weekly publication.

Advertising Packages

Additional MOSAIC analysis identified four distinct advertising packages which allow a more precise targeting of specific geo-demographic groups:

East Belfast - The dominant MOSAIC Group is Seniors/Singles.
South Belfast - Characterised chiefly by Satisfied Maturity and Affluent Achievers.
North Down & Ards - Affluent Achievers and White Collar Owners predominate.
North and Newtownabbey - A mix of Low Income Elders, Seniors/Singles, White Collar Owners, Satisfied Maturity and Affluent Achievers.

Community Newspapers are a rapidly growing medium. Now you can grow with us!