Sunday Life

The Best Way to Start Sunday
It takes a special newspaper to come out on top in the very crowded and competitive Sunday marketplace. Sunday Life continues to consolidate its position at the pinnacle of the Sunday Newspaper league table.

Read by 234,000, or 17% ¹ of the total adult population, Sunday Life is the ideal vehicle for any advertiser wishing to appeal to a wide cross-section of Northern Ireland's population.

But statistics aren't the only thing going for Sunday Life. On three occasions, Sunday Life has received the accolade of 'UK Regional Newspaper of the Year'. With its winning mix of hard-hitting local news, lively features, great sports and entertainment, Sunday Life will continue to be the Number One choice for readers, as well as for advertisers seeking the best response.

Award Winning Sunday
1991 UK Regional Newspaper of the Year
1993 Best UK daily/Sunday (Press Gazette)
1994 Newspaper Society Cup
1995 Newspaper Society Cup
1996 UK Regional Newspaper of the Year, Best Design, Regional Editor of the Year
1997 Newspaper Society Special Circulation Cup
1998 NI Newspaper of the Year
1999 UK Regional Newspaper of the Year
2004 IPR/BT Sunday Newspaper of the Year
2004 NI Sports Journalist of the year - Jim Gracey
2004 Cancer Research UK Communicator of the Year, Flame of Hope Award
2005 IPR/BT Overall Young Journalist of the Year and Print Young Journalist of the year - Sinead McCavana

Sunday Life Spells Success

The ultimate Sunday round-up of all news and sports
Status as Northern Ireland's only true local Sunday is reflected in the excellent coverage of local news, issues and interests
Campaigning on the community's behalf - the people's voice against wrongdoers
Established in 1988, Sunday Life is Northern Ireland's best selling local Sunday title, now selling 77,506 copies per week and boasting over 45,000 more readers than its nearest local rival. ²

1 NI TGI 2006
2 ABC Jul-Dec 2006

Our Readership Figures Make Good Reading

Cross-community readership profile; 63% Protestant and 33% Catholic ¹ mirroring the population more than competing local Sundays.
A younger readership profile, again reflecting Northern Ireland demographics. 62% ¹ of our readers are aged 25-54, with only 26% ¹ over 55. Our loyal younger readers will mature with the paper.
Sunday Life enjoys the highest ABC1 profile of any local Sunday newspaper. 109,000 (47%) of our readers are ABC1, with an additional 24% ¹ C2s.
Sunday Life is equally popular in urban and rural Northern Ireland, making it the ideal vehicle to reach the entire region.

Sunday Life: Motors
Strong support from the motor trade is testament to the effectiveness of Sunday Life Motors. Our comprehensive classified section includes both new and used car sales. For advertisers interested in focused, targeted promotion, Sunday Life Motors delivers on several fronts.

Sunday Life: Property
Sunday Life has always been a strong vehicle for new property advertising, given its leadership in the newspaper market, the nature of the Sunday newspaper as a leisure read, but above all, pure timing! Sunday is now a prime day for viewing show homes.

Sunday Life: Jobs
As Northern Ireland's best selling local Sunday newspaper, Sunday Life is the ideal vehicle for employers wishing to recruit a larger share of our young, well-educated and skilled audience.Advertisers have discovered that Sunday is a great day for recruitment listings. Leisurely Sunday readers are a captive audience, giving the newspaper their full attention and taking time to study the options.

1 NI TGI 2006

New Developments

Launched on Sunday 20th August, Hotshots is a new weekly football pull-out.
Included free every week with Sunday Life, Hotshots features news, top reports, results and editorial comment regarding local, national and international games.