Can't beat a manufactured twitter spat - Paddy Barnes v Paddy Power just sparring session
They went toe-to-toe, but the Olympic boxer Paddy Barnes and bookie Paddy Power were just sparring it appears over an apparent Twitter spat.
The double Olympic bronze medallist from Belfast, who has just launched a range of branded sports gear, appeared to react angrily when the bookmaker sent him a 'cease and desist' letter alleging copyright infringement on Tuesday.
Posting a picture of the letter on Twitter, Mr Barnes wrote angrily: "WTF Paddy Power!
"What are ya doing to me? F*** off with your letter. Don't need this, training for Rio!"
Paddy Power - appearing to be on the ropes from the barrage - pleaded with the boxer to contact the firm directly so they could apply a sponge to the wound.
"We'll sort this out offline," a company spokesman said.
Not ready to throw in the towel, the boxer hit back with another expletive-filled jab: "Don't need a court case now.
"Thought ya'd be too busy coming up with s**** ads."
Extending an olive branch, the bookie tweeted: "Sorry Paddy. The big bosses got involved. It's not what we wanted."
On Wednesday morning the two appeared to have come to an agreement with Barnes tweeting that he was "glad" they could sort out the issue.
Paddy Power said someone at its headquarters "jumped the gun" in sending out the letter concerning the boxer's logo used on a new range of sportwear.
However, come Friday, the pair revealed they were just shadow boxing all along and it was a publicity stunt all along.
A Dublin shop of the bookmaker's was renamed 'Paddy Barnes' and the boxer was interviewed for its blog.
Asked over the Zika virus fears which have seen some of sport's biggest names pull out of the summer Games, the boxer said he would take his chances if it meant an Olympic gold.