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Remarkable Carl Frampton could make millions in next few years

Public relations expert brands triumphant fighter the David Beckham of boxing and predicts mammoth payday as US takes humble new kid on the block into its heart

By Nevin Farrell

Published 01/08/2016

Carl Frampton celebrates his win after defeating Leo Santa Cruz in the 12 round WBA Super featherweight championship bout at Barclays Center on July 30, 2016 in the Brooklyn borough in New York City. (Photo by Anthony Geathers/Getty Images)
Carl Frampton celebrates his win after defeating Leo Santa Cruz in the 12 round WBA Super featherweight championship bout at Barclays Center on July 30, 2016 in the Brooklyn borough in New York City. (Photo by Anthony Geathers/Getty Images)
Carl Frampton pictured with the WBA featherweight belt the morning after defeating Leo Santa Cruz at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Carl Frampton, right, throws a punch at Leo Santa Cruz during their WBA Super World Featherweight Championship fight at the Barclays Center in the Brooklyn borough of New York on Saturday, July 30, 2016. Carl Frampton won via decision. (AP Photo/Steve Luciano)
Carl Frampton pictured with Rory McIlroy after defeating Leo Santa Cruz in Saturday nights WBA featherweight title contest against Leo Santa Cruz at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Carl Frampton holds up his championship belt after his WBA Super World Featherweight Championship fight against Leo Santa Cruz at the Barclays Center in the Brooklyn borough of New York on Saturday, July 30, 2016. Carl Frampton won via decision. (AP Photo/Steve Luciano)
Carl Frampton after defeating Leo Santa Cruz in Saturday nights WBA featherweight title contest against Leo Santa Cruz at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Carl Frampton pictured with his children Carla and Rossa after defeating Leo Santa Cruz in Saturday nights WBA featherweight title contest against Leo Santa Cruz at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Shane McGuigan celebrates after Carl Frampton defeated Leo Santa Cruz in Saturday nights WBA featherweight title contest against Leo Santa Cruz at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Carl Frampton pictured with Rory McIlroy after defeating Leo Santa Cruz in Saturday nights WBA featherweight title contest against Leo Santa Cruz at the Barclays Centre, Brooklyn, NY Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry .
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Frank Lampard, Rory McIlroy and Michael O'Neill pictured at the Carl Frampton v Leo Santa Cruz bout in Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Carl Frampton pictured with Barry McGuigan and Rory McIlroy after defeating Leo Santa Cruz in Saturday nights WBA featherweight title contest against Leo Santa Cruz at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Rory McIlroy with Christine Frampton after Carl Frampton defeated Leo Santa Cruz in Saturday nights WBA featherweight title contest against Leo Santa Cruz at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Carl Frampton pictured with his daughter Carla after defeating Leo Santa Cruz in Saturday nights WBA featherweight title contest against Leo Santa Cruz at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Carl Frampton pictured with his children Carla and Rossa after defeating Leo Santa Cruz in Saturday nights WBA featherweight title contest against Leo Santa Cruz at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Colin Murray pictured at the Carl Frampton v Leo Santa Cruz bout in Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Carl Frampton celebrates after defeating Leo Santa Cruz in Saturday nights WBA featherweight title contest against Leo Santa Cruz at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Carl Frampton during Saturday nights WBA featherweight title contest against Leo Santa Cruz at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Carl Frampton during Saturday nights WBA featherweight title contest against Leo Santa Cruz at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Carl Frampton, Barry McGuigan and Shane McGuigan after defeating Leo Santa Cruz in Saturday nights WBA featherweight title contest against Leo Santa Cruz at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Carl Frampton and Shane McGuigan celebrate after defeating Leo Santa Cruz in Saturday nights WBA featherweight title contest against Leo Santa Cruz at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Carl Frampton during Saturday nights WBA featherweight title contest against Leo Santa Cruz at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Carl Frampton after defeating Leo Santa Cruz in Saturday nights WBA featherweight title contest against Leo Santa Cruz at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Carl Frampton, Barry McGuigan and Shane McGuigan after defeating Leo Santa Cruz in Saturday nights WBA featherweight title contest against Leo Santa Cruz at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Carl Frampton after defeating Leo Santa Cruz in Saturday nights WBA featherweight title contest against Leo Santa Cruz at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Barry McGuigan celebrates after Carl Frampton defeats Leo Santa Cruz in Saturday nights WBA featherweight title contest against Leo Santa Cruz at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Christine and Frank Lampard pictured at the Carl Frampton v Leo Santa Cruz bout in Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Steven Davidson, Rory McIlroy and Michael O'Neill pictured at the Carl Frampton v Leo Santa Cruz bout in Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Frank Lampard and Steven Davidson pictured at the Carl Frampton v Leo Santa Cruz bout in Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Carl Frampton during Saturday nights WBA featherweight title contest against Leo Santa Cruz at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Carl Frampton after defeating Leo Santa Cruz in Saturday nights WBA featherweight title contest against Leo Santa Cruz at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Carl Frampton pictured with his daughter Carla after defeating Leo Santa Cruz in Saturday nights WBA featherweight title contest against Leo Santa Cruz at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Carl Frampton during Saturday nights WBA featherweight title contest against Leo Santa Cruz at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry
Leo Santa Cruz with Carl Frampton during Saturday nights WBA featherweight title contest at the Barclays Centre, Brooklyn, NY. Press Eye - Belfast - Northern Ireland - 30th July 2016 - Photo by William Cherry

Carl Frampton can do more than rule the ring in years to come - he can also be the king of bling by raking in millions, a Northern Ireland public relations expert has claimed.

Independent PR advisor Neil Lynas said that after his heroics in New York the down-to-earth boxer from Belfast can capitalise financially and land knock-out endorsement deals, especially in America, where fight fans took him into their hearts.

Mr Lynas added that after Rory McIlroy, Frampton was the "most marketable" sportsman in Northern Ireland, explaining that the amount of money he can make for himself was of "telephone number" proportions.

It is believed Frampton will make one million dollars from the weekend fight alone, with the world now his oyster, according to Mr Lynas.

He told the Belfast Telegraph: "What he has done and achieved is truly like the David Beckham of the boxing world. (There is) the commercial spin-offs - you have Ray-Ban right through to clothing companies.

"With the Irish blood running through him, the big corporations will see him as a hero and his brand equity will soar.

"Carl is so humble and I think it is very clear that America has already fallen in love with him. He is pushing at an open door and his commercial team will be able to tie down lots of very lucrative deals.

"He looks the part and he says the right things.

"I have managed Formula One drivers from Ireland before and got them to America, and the big bucks come when you prove your worth.

"I would perhaps even go as far as to say that he will move out to America, because that is where his sponsorship and base will be.

Carl Frampton enjoys a pint after meeting the fans and buying them a round at Annie Moore’s bar in Manhattan the day after winning the WBA featherweight belt following his points victory over Mexican Leo Santa Cruz at the Barclays Center, Brooklyn, New York
Carl Frampton enjoys a pint after meeting the fans and buying them a round at Annie Moore’s bar in Manhattan the day after winning the WBA featherweight belt following his points victory over Mexican Leo Santa Cruz at the Barclays Center, Brooklyn, New York
Carl Frampton enjoys a pint after meeting the fans and buying them a round at Annie Moore’s bar in Manhattan the day after winning the WBA featherweight belt following his points victory over Mexican Leo Santa Cruz at the Barclays Center, Brooklyn, New York
Carl Frampton enjoys a pint after meeting the fans and buying them a round at Annie Moore’s bar in Manhattan the day after winning the WBA featherweight belt following his points victory over Mexican Leo Santa Cruz at the Barclays Center, Brooklyn, New York

"Boxing is one of the most lucrative sports in the world, next to Formula One. We are talking telephone numbers, and if you prove your worth the sky is the limit for you.

"I would say he could easily make ten million over the next couple of years. That would involve key commercial deals and could be a couple of million each.

"America is a vast place and 40% of the population can trace their roots back to Ireland.

"There are a lot of tax breaks in America too. It is really down to his management. If they are open, that is the key.

"It will be very easily done over the next six months.

"I think there is a real novelty factor in America for this young lad, Carl Frampton from Belfast, a new kid on the block and a new world champion.

"Right now I would say he is the most marketable guy, aside from Rory McIlroy, to come from Northern Ireland."

Belfast Telegraph

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