Did I read that right? Did Sepp Blatter really say that it is "not rational" to play the 2022 World Cup in the summer heat of Qatar where temperatures can reach 50c?
Well, welcome to the real world.
We hear that Qatar will have air-conditioned stadiums but, as the head of Fifa so correctly says: "The World Cup is more than just stadiums, it's an array of social and cultural activities."
I mean, what's wrong with a boiling pint of beer if you can find anyone willing to sell you one?
So why didn't Blatter, who now ludicrously threatens to stand for re-election in 2015, get this when, in December 2010, Qatar was chosen to host the 2022 tournament?
Even uttered in private, a few sensible words would have demolished their bid.
And it doesn't augur well that the alternative to the Swiss is Uefa chief Michel Platini who thinks it's a great idea that the 2020 European Championship is hosted by the entire continent.
How did football get in such a mess?