If you're one of those people who finds the whole idea of choice more debilitating than empowering, prepare for a tough weekend on the couch.
Sport, in all its many splendid forms, is about to engulf us in a tidal wave of choice via the BBC, ITV, Sky Sports, BT Sport, British Eurosport and ESPN.
What's your code? Football? Saturday's World Cup line-up is Colombia v Greece (5pm), Uruguay v Costa Rica (8pm), England v Italy (11pm) and – at 2am on Sunday – Ivory Coast v Japan.
Or you can have wall-to-wall rugby (8.30am - New Zealand v England; 11am – Australia v France; 4pm - South Africa v Wales; 7pm – Canada v Scotland; 7.40pm - Argentina v Ireland).
In golf it's the penultimate round of the US Open. Cricket? Day three of England v Sri Lanka. Hockey? Its devotees have a World Cup of their own to savour from Holland.
Pitch in the Le Mans 24 Hours Race, World Superbikes from Malaysia and practice for MotoGP's Catalunya Grand Prix , Queen's Club and WTA Birmingham Classic tennis buffs and then add horse-racing, boxing, volleyball, fencing, basketball, rallycross, speedway, showjumping, baseball, wrestling, athletics and Australian Rules. Is your head spinning yet?
In terms of technology, we have perfected the non-stop transmission of sport into our living rooms, ironically at a stage in history when we never had less time to enjoy it - "Slave New World," a la Sepultura's clever amendment of Aldous Huxley's famous book title.