Following Linfield's Irish Cup exit to Ballymena United, it's win the league title or bust for David Jeffrey (pictured) now.
That might bother other managers. Not big Davy.
He's been down this road before... several times.
It was the path DJ chose when he took over as Blues boss 17 years ago.
He knew it then and he knows it today.
To stay at Windsor Park for that length of time is a stunning achievement in itself.
There's an old saying that every human year equates to seven dog years.
Well, in the Irish League every year at Linfield equates to seven at any other club!
Since taking charge in 1997 Jeffrey has encountered pressure, abuse and hatred.... and that's just from some of his own fans!
Even so he's the most popular manager in the club's history, the most successful and the longest serving.
He's won doubles, trebles, grand slams and NINE league titles.
Another one would make the perfect 10.
I fancy champions and league leaders Cliftonville, one point ahead of the Blues, will retain their crown because I'm not convinced Davy's current crop of players will get the job done.
Of course there's life in the old dog yet and Jeffrey won't give up his job or the title without a fight, but unless his pups walk tall from now until the end of the season, it'll be the end of an era at Windsor and for Irish League football.