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Euro 2016: Northern Ireland match tickets on sale for just £7

Prices forced down after initial rush

By Adrian Rutherford

Published 09/06/2016

Good news: Tickets for Northern Ireland's Euro 2016 games are being off-loaded for less than £10
Good news: Tickets for Northern Ireland's Euro 2016 games are being off-loaded for less than £10

Tickets for Northern Ireland's Euro 2016 games are being off-loaded for less than £10.

Touts who were aiming to cash in have instead been hit in the pocket after supply exceeded demand for some fixtures.

The match against Ukraine is particularly under-subscribed.

One well-known resale platform was yesterday offering a ticket for the game in Lyon on June 16, for just £7.

In many cases tickets are on sale at a fraction of their face value.

It is in sharp contrast to the mad scramble when tickets went on sale after the draw was made.

In February the Belfast Telegraph reported how one ticket to the Ukraine match was being offered online for almost £2,500.

Uefa insiders said a large stadium, a relatively unattractive fixture and low demand from corporate partners were all factors.

There was huge concern when an initial Uefa ballot for tickets at the start of the year saw many Northern Ireland fans miss out.

Some who had followed the team for 20 years were unsuccessful. Uefa later admitted a technical problem with its allocation process led to some fans missing out.

The debacle led to Irish FA officials being called before a Stormont committee to explain how the problem had come about.

Since then, however, more and more tickets have appeared back on the market.

The majority of loyal fans are going to all three games.

A source said: "Fans were panicked into buying tickets early on. In the case of the Euros, many tickets that would have been reserved by Uefa for their corporate partners or sponsors have simply not been taken up.

"These have gone back on the market and, with greater supply, basic economics dictates that prices are driven down."

Uefa, European football's governing body, warned fans not to buy tickets from unofficial sources.

It said: "Uefa stresses that no tickets are being distributed via agencies or brokers, and encourages fans not to be lured into deals with touts who not only demand exorbitant prices but are often not even in possession of the tickets they purport to have."

Belfast Telegraph

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