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IFA scores with huge Sky deal

By Steven Beacom
Friday, 27 April 2007

The Irish Football Association is to announce the biggest TV deal in its history for live coverage of Northern Ireland international games.

The IFA has agreed a multi-million pound deal with Sky Sports to cover Northern Ireland games in the next World Cup qualifying campaign. It is understood the package could be worth around £10m.

Sky beat off competition from BBC Northern Ireland and Setanta Sports.

BBC Northern Ireland's Head of Sport, Shane Glynn, said he was "deeply disappointed" that Sky had won the sought-after contract.

He added: "The IFA's representatives were due to hold another meeting next week to discuss the terms of our formal offer. We had indicated a willingness to increase the terms of our current contract, but were never afforded the opportunity."

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