Belfast Telegraph

Irish League banks £75k sponsorship deal with Danske

By Graham Luney

Irish League football has pocketed another huge cash injection after Danske Bank agreed to extend its partnership with the Northern Ireland Football League.

The bank will be title sponsors of the Premiership and the Women's Premiership for a further three years and the Belfast Telegraph understands the deal is worth in the region of £75,000.

It's a major boost for the domestic game following on from NIFL's new broadcast agreement with Sky Sports until the end of the 2021/22 season.

Andrew Johnston, Managing Director of NIFL, said: "This is fantastic news for the NIFL, our clubs and our supporters.

"Danske Bank is a hugely respected business with a strong brand and it speaks volumes that they have continued to invest in the Northern Ireland Football League. We have built and developed an extremely beneficial relationship with Danske Bank.

"Attendance figures have increased year on year and that is in part due to the fantastic work they do to bring more attention to the local game."

Danske Bank Chief Executive, Kevin Kingston said: "We look forward to further developing our successful relationship over the next three years."

Belfast Telegraph


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