Ballinamallard United manager Whitey Anderson has issued a public apology to the club's fans after his team's embarrassing 11-0 defeat at the hands of Portadown.
And he is promising that his players will produce a strong response when they face Coleraine this weekend.
Anderson left Shamrock Park on Saturday without speaking to the media, but last night he told the Belfast Telegraph: "The players and the staff want to apologise to the supporters for what they witnessed on Saturday afternoon.
"We may not have the number of supporters that Glentoran, Linfield and other clubs have, but they are loyal and they sang from the first minute to the 90th at Portadown.
"They are great fans and it is them who I feel sorry for after that game because it cost them money to get there, they paid into the game and they didn't get value for their money."
Given the firepower that Portadown possess it was always likely that the Mallards would get a backlash from their 2-1 defeat to Ballymena United in midweek.
What was surprising though was that the Fermanagh men shipped double figures. Their success last season was built on a solid defence and prior to Saturday they had only conceded three goals in their opening five Premiership games of this season.
"We have had a fantastic defensive record since we came into the Premiership and we're proud of that," said Anderson.
"On Saturday we conceded three goals in the opening 12 minutes and that was hard to come back from.
"Then we had two men sent off in the second half and conceded another seven goals in a 25 minute period.
"You just can't legislate for that against a very good Portadown team."
Anderson now faces the challenge of having to rally his beleaguered troops for this weekend's trip to Coleraine, but he is adamant that they will produce a very different performance.
"There are two things you can do. You can lie down and accept it or you can stand up and be counted and I know that's what we will do," said Anderson.
"We will respond. There is no other option for me, but now I know what Ronnie McFall meant when he told me last season that in this league you need your big players."