Fans are used to seeing Joe Gormley smash the ball into the back of the net – now he's smashing records at Cliftonville.
The Reds goal-getter has now become the first player in the club's history to net 30 goals in two separate seasons.
Cliftonville's official website has confirmed the striker's astonishing history making goal-scoring exploits and on current form, Gormley could have the 60 mark in his sights.
The 23-year-old scored 30 goals last season, with his last strike coming in the Irish Cup final defeat to Glentoran in May.
But he has already reached that milestone for the 2013-2014 campaign.
With four months of the season left, Irish League defenders are destined to have many more sleepless nights. Only Norman McCaw and Liam Boyce have reached the 30 mark for the Reds.
McCaw got the ball rolling back in 1931/32 and it was a long wait before Boyce claimed a club record 36 last season.
Since joining from Crumlin Star, Gormley has netted 74 times in 121 appearances.
Two goals in the 3-2 win at Ards on Tuesday saw the north-Belfast man take his tally up to 30.
A man who lets his shooting boots do the talking, Gormley has absorbed all the praise on Twitter and replied: "Thanks for all the support means a lot but I'm just there to score goals, it's the great bunch of players that provide me #teamwork #Cville."
Despite all the cross-channel interest in Boyce, some Reds fans would fear losing Gormley more.