Dale Farm has stepped in as lead sponsor of the Milk Cup, guaranteeing the tournament maintains its long association with the dairy industry in Northern Ireland
The tournament, now officially called the Dale Farm Milk Cup, famously helped launch the careers of numerous Premier League and international stars, including David Beckham and Ryan Giggs and continues to attract some of the world's biggest name clubs to the north coast each summer.
It also enjoyed the patronage of Sir Alex Ferguson throughout his 26-year reign as Manchester United manager.
First played in 1983, the tournament has attracted a wide range of entries from local county sides, to international teams such as Russia, China and Mexico.
Dale Farm’s Group Chief Executive David Dobbin said: "The tournament has become one of the world's best known and respected international sporting events at this level, and throughout its existence has been associated with the dairy industry. We are delighted that this association will continue through our sponsorship."
Victor Leonard, Chairman of the Tournament's Organising Committee, said: "Over the past thirty years we have had an excellent relationship with the dairy industry in Northern Ireland through our association with the Milk Marketing Board, the Dairy Council for Northern Ireland and now we are pleased to continue it through Dale Farm, a market leader in its field."