Belfast Telegraph

Wednesday 17 December 2014

Milk Cup football tournament loses sponsor after 30 years

World famous youth football tournament loses Dairy Council sponsorship

Manchester United captain Andreas Hoelgebaul Pereira celebrates with Miss Northern Ireland Meagan Green and Ciara McStravick
Manchester United captain Andreas Hoelgebaul Pereira celebrates with Miss Northern Ireland Meagan Green and Ciara McStravick
FLASHBACK TO 2013: - - - -Tuesday's game between Man United v Strikers FC at The Showgrounds, Coleraine Man Utd's Goalscorer Andreas Hoelgebaum Pereira celebrates
?Russell Pritchard 30th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament PREMIER SECTION : Tuesdays game between Co.Fermanagh v Club America De Mexico at Rugby Avenue, Coleraine Fermanaghs Stuart Rainey in action at Tuesdays Premier Game. ?Russell Pritchard / Presseye
?Russell Pritchard 30th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament PREMIER SECTION : Tuesdays game between Man United v Strikers FC at The Showgrounds, Coleraine Man Utd's Oliver Burney and Strikers Felipe Liborio in action at Tuesday Nights Premier Game. ?Russell Pritchard / Presseye
?Russell Pritchard 30th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament PREMIER SECTION : Tuesdays game between Man United v Strikers FC at The Showgrounds, Coleraine Man Utd's Joe Riley and Strikers Luis Ramirez in action at Tuesday Nights Premier Game. ?Russell Pritchard / Presseye
?Russell Pritchard 30th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament PREMIER SECTION : Tuesdays game between Man United v Strikers FC at The Showgrounds, Coleraine Man Utd's Joe Riley and Strikers Luis Ramirez in action at Tuesday Nights Premier Game. ?Russell Pritchard / Presseye
?Russell Pritchard 30th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament PREMIER SECTION : Tuesdays game between Man United v Strikers FC at The Showgrounds, Coleraine Man Utd's Cameron Borthwick Jackson and Strikers Carlos Delgadillo in action at Tuesday Nights Premier Game. ?Russell Pritchard / Presseye
?Ramsey Cardy 29th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament JUNIOR SECTION : Tuesdays game between Co.Tyrone v Southampton FC at Broughshane, Ballymena Tyrones Daniel Kerr and Southamptons Carel Kayembe in action at Tuesdays Game ?Ramsey Cardy / Presseye
?Ramsey Cardy 29th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament JUNIOR SECTION : Tuesdays game between Co.Tyrone v Southampton FC at Broughshane, Ballymena Tyrones Cal Ryan and Southamptons Siph Mdlalose in action at Tuesdays Game ?Ramsey Cardy / Presseye
?Ramsey Cardy 29th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament JUNIOR SECTION : Tuesdays game between Co.Londonderry v Ipswich at Anderson Park, Coleraine Londonderrys Dean Power and Ipswichs Daniel Muamba in action at Tuesdays Match ?Ramsey Cardy / Presseye
?Ramsey Cardy 29th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament JUNIOR SECTION : Tuesdays game between Co.Londonderry v Ipswich at Anderson Park, Coleraine Londonderrys Dean Power and Ipswichs Daniel Muamba in action at Tuesdays Match ?Ramsey Cardy / Presseye
?Ramsey Cardy 29th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament JUNIOR SECTION : Tuesdays game between Co.Londonderry v Ipswich at Anderson Park, Coleraine Londonderrys Dean Power and Ipswichs Daniel Muamba in action at Tuesdays Match ?Ramsey Cardy / Presseye
?Ramsey Cardy 29th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament JUNIOR SECTION : Tuesdays game between Co.Londonderry v Ipswich at Anderson Park, Coleraine Ipswichs Joshua Chapman warms up before the game against Co Londonderry at Tuesdays Match ?Ramsey Cardy / Presseye
?Ramsey Cardy 29th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament JUNIOR SECTION : Tuesdays game between Co.Londonderry v Ipswich at Anderson Park, Coleraine Londonderrys Jake Francis and Ipswichs Harry Daly in action at Tuesdays Match ?Ramsey Cardy / Presseye
?Ramsey Cardy 29th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament JUNIOR SECTION : Tuesdays game between Co.Londonderry v Ipswich at Anderson Park, Coleraine Londonderrys Jake Francis scores the first goal of the game against Ipswichs at Tuesdays Match ?Ramsey Cardy / Presseye
?Ramsey Cardy 29th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament JUNIOR SECTION : Tuesdays game between Co.Londonderry v Ipswich at Anderson Park, Coleraine Londonderrys Jake Francis scores the first goal of the game against Ipswichs at Tuesdays Match ?Ramsey Cardy / Presseye
?Russell Pritchard 30th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament PREMIER SECTION : Tuesdays game between Man United v Strikers FC at The Showgrounds, Coleraine Man Utd's Joe Riley and Strikers Brandon Gillingham in action at Tuesday Nights Premier Game. ?Russell Pritchard / Presseye
?Russell Pritchard 30th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament PREMIER SECTION : Tuesdays game between Man United v Strikers FC at The Showgrounds, Coleraine Man Utd's Joe Riley and Strikers Brandon Gillingham in action at Tuesday Nights Premier Game. ?Russell Pritchard / Presseye
?Russell Pritchard 30th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament JUNIOR SECTION : Tuesdays game between Co.Antrim v Brentford at Anderson Park, Coleraine Antrims Brendy Glackin and Brentfords George O'Malley in action at Tuesdays Junior Game. ?Russell Pritchard / Presseye
?Russell Pritchard 30th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament JUNIOR SECTION : Tuesdays game between Co.Antrim v Brentford at Anderson Park, Coleraine Antrims Conor McKendry and Brentfords Rylan Myers in action at Tuesdays Junior Game. ?Russell Pritchard / Presseye
?Russell Pritchard 30th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament JUNIOR SECTION : Tuesdays game between Co.Antrim v Brentford at Anderson Park, Coleraine Antrims Josh Corry and Brentfords Kingsley Eshun in action at Tuesdays Junior Game. ?Russell Pritchard / Presseye
Pacemaker press 30/7/13 NORTHERN IRELAND MILK CUP INTERNATIONAL YOUTH FOOTBALL TOURNAMENT. O'Higgans Fabian Hormazabal celebrates a goal during lastnights game in Limavady. Picture Mark Marlow/pacemaker press
Pacemaker press 30/7/13 NORTHERN IRELAND MILK CUP INTERNATIONAL YOUTH FOOTBALL TOURNAMENT. Liverpool's Samuel Hart and O'Higgans Fabian Hormazabal during lastnights game in Limavady. Picture Mark Marlow/pacemaker press
Pacemaker press 30/7/13 NORTHERN IRELAND MILK CUP INTERNATIONAL YOUTH FOOTBALL TOURNAMENT. O'Higgans Fabian Hormazabal celebrates a goal during lastnights game in Limavady. Picture Mark Marlow/pacemaker press
Pacemaker press 30/7/13 NORTHERN IRELAND MILK CUP INTERNATIONAL YOUTH FOOTBALL TOURNAMENT. Liverpool's Pedro Chirivella Burgos celebrates during lastnights game in Limavady. Picture Mark Marlow/pacemaker press
Pacemaker press 30/7/13 NORTHERN IRELAND MILK CUP INTERNATIONAL YOUTH FOOTBALL TOURNAMENT. Liverpool's Pedro Chirivella Burgos celebrates during lastnights game in Limavady. Picture Mark Marlow/pacemaker press
Pacemaker press 30/7/13 NORTHERN IRELAND MILK CUP INTERNATIONAL YOUTH FOOTBALL TOURNAMENT. O'Higgans Fabian Hormazabal celebrates a goal during lastnights game in Limavady. Picture Mark Marlow/pacemaker press
?Russell Pritchard 30th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament PREMIER SECTION : Tuesdays game between Man United v Strikers FC at The Showgrounds, Coleraine Man Utd's Jordan Thompson and Strikers Felipe Liborio in action at Tuesday Nights Premier Game. ?Russell Pritchard / Presseye
?Ramsey Cardy 29th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament JUNIOR SECTION : Tuesdays game between Co.Armagh v Swindon Town at Clough, Ballymena Swindon Town's Junior MIlk Cup team. ?Ramsey Cardy / Presseye
?Ramsey Cardy 29th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament JUNIOR SECTION : Tuesdays game between Co.Armagh v Swindon Town at Clough, Ballymena Armaghs Reese McInerney and Swindons Jack Richardson in action at Tuesdays Game. ?Ramsey Cardy / Presseye
?Ramsey Cardy 29th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament JUNIOR SECTION : Tuesdays game between Co.Armagh v Swindon Town at Clough, Ballymena Armaghs Ross Wilson and Swindons Jake Evans in action at Tuesdays Game. ?Ramsey Cardy / Presseye
?Ramsey Cardy 29th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament JUNIOR SECTION : Tuesdays game between Co.Armagh v Swindon Town at Clough, Ballymena Swindons Jordan Morris celebrates the first goal against Co Armagh at Tuesdays Game. ?Ramsey Cardy / Presseye
?Ramsey Cardy 29th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament PREMIER SECTION : Tuesdays game between Co.Tyrone v Otago at Parker Avenue, Portrush Tyrones Conal Crawford and Otagos Keegan Taig in action at Tuesdays Game ?Ramsey Cardy / Presseye
?Ramsey Cardy 29th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament PREMIER SECTION : Tuesdays game between Co.Tyrone v Otago at Parker Avenue, Portrush Tyrones Eoin Teague is treated for a leg injury aginst Otago at Tuesdays Game ?Ramsey Cardy / Presseye
?Ramsey Cardy 29th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament PREMIER SECTION : Tuesdays game between Co.Tyrone v Otago at Parker Avenue, Portrush Tyrones celebrate the first goal of the game against Otagos at Tuesdays Game ?Ramsey Cardy / Presseye
?Russell Pritchard 30th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament JUNIOR SECTION : Tuesdays game between Everton FC v Dundalk at Rugby Avenue, Coleraine Evertons Nathan Broadhead with Anthony Evans and Dundalks Haroon Khan in action at Tuesdays Junior Game ?Russell Pritchard / Presseye
?Russell Pritchard 30th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament JUNIOR SECTION : Tuesdays game between Everton FC v Dundalk at Rugby Avenue, Coleraine Evertons Beni Banignime and Dundalks Killian Staunton in action at Tuesdays Junior Game ?Russell Pritchard / Presseye
?Russell Pritchard 30th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament PREMIER SECTION : Tuesdays game between Man United v Strikers FC at The Showgrounds, Coleraine Man Utd's Goalscorer Joe Riley celebrates at Tuesday Nights Premier Game. ?Russell Pritchard / Presseye
?Russell Pritchard 30th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament PREMIER SECTION : Tuesdays game between Man United v Strikers FC at The Showgrounds, Coleraine Man Utd's Goalscorer Joe Riley celebrates at Tuesday Nights Premier Game. ?Russell Pritchard / Presseye
?Russell Pritchard 30th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament PREMIER SECTION : Tuesdays game between Man United v Strikers FC at The Showgrounds, Coleraine Man Utd's Cameron Borthwick Jackson and Strikers Carlos Delgadillo in action at Tuesday Nights Premier Game. ?Russell Pritchard / Presseye
?Russell Pritchard 30th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament JUNIOR SECTION : Tuesdays game between Everton FC v Dundalk at Rugby Avenue, Coleraine Evertons Nathan Broadhead with Anthony Evans and Dundalks Haroon Khan in action at Tuesdays Junior Game ?Russell Pritchard / Presseye
?Russell Pritchard 30th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament PREMIER SECTION : Tuesdays game between CSKA Moscow v Bohemian FC at The Warren, Portstewart CSKA's Goalscorer Andrey Sorokin celebrates at Tuesdays Premier Game ?Russell Pritchard / Presseye
?Russell Pritchard 30th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament PREMIER SECTION : Tuesdays game between CSKA ?Russell Pritchard / Presseye
?Russell Pritchard 30th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament PREMIER SECTION : Tuesdays game between Co.Fermanagh v Club America De Mexico at Rugby Avenue, Coleraine Fermanaghs Stuart Rainey in action at Tuesdays Premier Game. ?Russell Pritchard / Presseye
?Russell Pritchard 30th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament PREMIER SECTION : Tuesdays game between Co.Fermanagh v Club America De Mexico at Rugby Avenue, Coleraine Fermanaghs Stuart Rainey and De Mexicos Brayan Estrada in action at Tuesdays Premier Game. ?Russell Pritchard / Presseye
?Russell Pritchard 30th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament PREMIER SECTION : Tuesdays game between Co.Fermanagh v Club America De Mexico at Rugby Avenue, Coleraine Fermanaghs Connor McAuley and De Mexicos Brayan Estrada in action at Tuesdays Premier Game. ?Russell Pritchard / Presseye
?Russell Pritchard 30th July 2013 The 2013 Northern Ireland Milk Cup International Youth Football Tournament PREMIER SECTION : Tuesdays game between Co.Fermanagh v Club America De Mexico at Rugby Avenue, Coleraine Fermanaghs Adam Breen and De Mexicos Eric Gonzalez in action at Tuesdays Premier Game. ?Russell Pritchard / Presseye
Katie Larmour and Lucy Evangelista at the Milk Cup
USA celebrating their 3-0 win over Northern Ireland in the Elite Section title, Milk Cup 2010

The world famous Northern Ireland Milk Cup tournament has lost its dairy industry headline sponsor after 30 years.

News of the shock split emerged today after a meeting between Milk Cup organisers and their Dairy Council backers.
 

Instead of a hoped-for renewal of the sponsorship, a Dairy Council statement said the decision follows a strategic review of the Dairy Council's activities in Northern Ireland.

Chief Executive of the Dairy Council for Northern Ireland, Dr Mike Johnston, said: “This was not an easy decision for us, but no sponsorship is permanent. The Milk Cup has been a hugely important and successful sponsorship for the Dairy Council since we became involved 30 years ago, but the market has evolved, and we need to ensure that our activities meet the needs of the Northern Ireland dairy industry."

He added: “We are delighted that over the past three decades we have played our part in making the Milk Cup one of the top events of its kind in the world.”

In wishing the tournament every success in the future, Dr Johnston, added: “One of the things that attracted us to the event in the early 1980s was the opportunity it provided for local lads to have the experience of playing against teams from other countries and cultures.

"At a time when Northern Ireland was in the grip of a dark period in its history, and amidst negative publicity in international media, it will always be a testament to the tournament that teams from all over the world were prepared to come to Northern Ireland. And over the years, not only have local players benefited from The Milk Cup experience, but also many friendships have been established and have endured. In other words, the legacy of The Milk Cup will live on.”

In its heyday, the tournament launched the careers of numerous Premiership and international stars, including David Beckham and Ryan Giggs and continues to attract some of the world's biggest name clubs to the north coast each summer.

It also enjoyed the patronage of Sir Alex Ferguson throughout his 26 year reign as Manchester United manager.

Now, like Fergie, Dairy Council chiefs have decided to explore new avenues, principally supporting and promoting products other than milk, having poured an estimated £1.5million into the event down the years.

The decision, described by both sides as 'without acrimony', leaves the tournament organsers just eight months to find a new sponsor prepared to pick up the estimated £80,000 organisational tab. One option is to look at sharing the cost over as many as four commercial backers.

It will also mean a name change for an event that had become synonymous with the product whose name it promoted.

"The tournament will carry on," Jim Sandford of the organising committee insisted.

"We acknowledge the support of the Dairy Council down the years and we move on from the solid base of our 30 year partnership."

- Jim Gracey

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