Bouquets today, instead of brickbats, as the 30th Milk Cup gets under way proper, back up on the north coast after a weekend out in the counties.
What a remarkable tournament it is... a wonderful reflection on those who organise and support it.
The personnel have barely changed down the years, bar the loss of the event's late, great founding father Bertie Peacock.
But his legacy lives on as the Milk Cup continues to encourage and entertain new generations, delivering quality to our doorstep (you can see how the dairy industry got involved, quickly recognising the tournament as the ideal promotion for their own natural product and staying the course for 30 years).
Unsung and unassuming committee men, like Jim Sandford and Victor Leonard, and their Dairy Council backer Mike Johnston, have worked tirelessly and voluntarily throughout all of those years to maintain the high Milk Cup standards that gave us Beckham and Giggs, among a cast of thousands.
I've been privileged to work with them, on the media side, every step of the way and can testify that all involved with the Milk Cup are driven only by love of the game. Neither personal glory nor gain come into it.
The only rewards they seek are fair weather and fine football. May they indeed be winners on pints!