Glentoran launch new kit in George Best's home - and Twitter adds a few light-hearted edits
It's that time of the year when football kits are being unveiled left, right and centre but few, if any, will come with a more inventive launch than Glentoran's latest home strip.
The Oval side released their 17/18 kit in 16 Burren Way, George Best's childhood home, as a series of photos showed Elliott Morris, Marcus Kane, John McGuigan, Corey McMullan and James Ferrin in their full club colours.
"Thirty-five years ago this summer, Glentoran heralded the arrival of their new look 1982 shirt with the inclusion of George Best in the side to meet Manchester United at the Oval," read the announcement on the club website.
"A boyhood supporter of his local club, George would go on to be known as the most famous ever “one who got away”. For one day only though, he would get to wear the colours of his childhood heroes."
Glentoran celebrated their 100 year anniversary that season, culminating in an Irish Cup final win: "In a tribute, both to east Belfast’s most famous sporting son and to a legendary Glentoran side laced with names still revered today on the terraces, we are delighted to unveil this season’s Glentoran home kit with a pilgrimage by the current squad to the childhood home of George Best," continued the statement.
However, while many fans praised the kit and the launch idea, there was a mischievous few who quickly doctored the pictures.
Glentoran v Oasis. Who did it better? pic.twitter.com/LLzuUnZbGp— Cian Murtagh (@cianmnews) July 10, 2017
The new Glentoran shirt goes on sale tonight (Monday) from 7pm - 11pm. The Glentoran Superstore will also open at the following times:
Tuesday 11th July 12noon - 5pm
Thursday 13th July 3pm - 9pm
Saturday 15th July 10am - 12:30pm
"This modern take on a retro classic, brought to you by our equipment partners Kappa is sure to be a popular choice amongst both players and supporters alike," continued the club announcement. "The striped styling tracing its lineage all the way back to the blazers of Phoenix Cricket Club from Dublin, whose chance meeting with the fledgling Glentoran side in a Belfast hostelry during the summer of 1882 prompted the selection of our now famous colours.
"To wear this season’s Glentoran shirt is to truly stand on the shoulders of giants."
New kit looks class @Glentoran. Promo idea is brilliant. Every negative retweet or tweet about it is helping advertise it. ❤️— as#ley ftb (@mcallister173) July 9, 2017
Perhaps we've just proven this tweeter's last point spot on...
Belfast Telegraph Digital