We must repay fans for all their support, says Ward
Sean Ward accepts there are no excuses for failure at Linfield.
Blues fans demand league titles and Irish Cup victories. Second place is nowhere - and there is nowhere to hide.
The Gibson Cup and Irish Cup have eluded Linfield since 2012 and for this normally ruthless trophy-winning machine, going four years without a major prize is a terrifying prospect.
Ward, who won and lost an Irish Cup final with Glentoran, is fully aware that Linfield players have to start giving something back to the fans and the club - starting tomorrow in the showpiece against Glenavon.
"Players can't let these big moments in their careers pass them by," said Ward.
"The history of this club tells you it's all about winning the big trophies and there's a huge responsibility on the players.
"We fell short in the County Antrim Shield final and in the league title race so this time we have to give the fans something back. No club train as hard or work as hard as Linfield and the players have everything they need to go out and win trophies.
"In my final few years at Glentoran I felt that was missing but Linfield give the players everything they need to be successful and we have to do the business on the pitch. We owe it to the club."
Ward will soon have another big occasion to look forward to after getting engaged to his girlfriend Sarah Smith at the weekend, but for now it's the romance of the Irish Cup on his mind.