Tennent's Irish Cup deal is toast of IFA
The Irish FA raised a glass to toast the end of three years without a sponsor for their flagship knockout competition when announcing Tennent's as the new backers of the Irish Cup.
The demise of sports retailers JJB Sports six years into an eight-year agreement has left the Irish Cup without a title sponsor for the last three seasons.
The Tennent's deal, which was announced at yesterday's fifth round draw - carried out by former winners Michael Halliday and Brian Strain - will see a substantial amount of cash invested over the next five years
The winners will pick up £20,000 in May, while the runners-up will take home £15,000. There will be £8,000 each for the losing semi-finalists.
The IFA has already linked up with Tennent's as the official beer partner of the Northern Ireland international team and they have also struck a five-year deal to supply draught beers and ciders at the new Windsor Park.
Brian Beattie, Marketing Director at Tennent's NI, said: "This new five-year partnership reinforces our brand's commitment to football - and its many fans - at both local and international level."
IFA President Jim Shaw said: "I'm delighted the Irish Cup has a new sponsor, especially a brand as prestigious as Tennent's."
Fifth round draw
Armagh City v Portstewart or Moyola
Banbridge Town v Carrick Rangers
Cliftonville v Immaculata
Coleraine v Ballinamallard United
Crumlin Star v Oxford United Stars
Crusaders v Abbey Villa or Rathfriland
Dergview or Sport & Leisure Swifts v Institute or Newtowne
Dungannon Swifts v Warrenpoint
Glentoran v Ards
H&W Welders v Glenavon
Linfield v Ballymena United
Lis Distillery or Knockbreda v Annagh
Loughgall v Larne or Limavady United
Lurgan Celtic v Bangor or Coagh United* (TONIGHT)
Portadown v Wakehurst
Tobermore United v PSNI
Games to be played on Saturday, January 9, 2016