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Tennent's Irish Cup deal is toast of IFA

By Stuart McKinley

Published 09/12/2015

Past glories: former winners Michael Halliday and Brian Strain made the draw for the Tennent’s Irish Cup fifth round
Past glories: former winners Michael Halliday and Brian Strain made the draw for the Tennent’s Irish Cup fifth round

The Irish FA raised a glass to toast the end of three years without a sponsor for their flagship knockout competition when announcing Tennent's as the new backers of the Irish Cup.

The demise of sports retailers JJB Sports six years into an eight-year agreement has left the Irish Cup without a title sponsor for the last three seasons.

The Tennent's deal, which was announced at yesterday's fifth round draw - carried out by former winners Michael Halliday and Brian Strain - will see a substantial amount of cash invested over the next five years

The winners will pick up £20,000 in May, while the runners-up will take home £15,000. There will be £8,000 each for the losing semi-finalists.

The IFA has already linked up with Tennent's as the official beer partner of the Northern Ireland international team and they have also struck a five-year deal to supply draught beers and ciders at the new Windsor Park.

Brian Beattie, Marketing Director at Tennent's NI, said: "This new five-year partnership reinforces our brand's commitment to football - and its many fans - at both local and international level."

IFA President Jim Shaw said: "I'm delighted the Irish Cup has a new sponsor, especially a brand as prestigious as Tennent's."

Fifth round draw

Armagh City v Portstewart or Moyola

Banbridge Town v Carrick Rangers

Cliftonville v Immaculata

Coleraine v Ballinamallard United

Crumlin Star v Oxford United Stars

Crusaders v Abbey Villa or Rathfriland

Dergview or Sport & Leisure Swifts v Institute or Newtowne

Dungannon Swifts v Warrenpoint

Glentoran v Ards

H&W Welders v Glenavon

Linfield v Ballymena United

Lis Distillery or Knockbreda v Annagh

Loughgall v Larne or Limavady United

Lurgan Celtic v Bangor or Coagh United* (TONIGHT)

Portadown v Wakehurst

Tobermore United v PSNI

Games to be played on Saturday, January 9, 2016

Belfast Telegraph

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