Television cash is needed to buy players: Wenger
Arsenal manager Arsene Wenger insists the increased television revenue for Barclays Premier League clubs must be invested in players rather than used to reduce ticket prices.
The Gunners have the most expensive season tickets in the top flight, while also offering the dearest single matchday admission.
And the club have further angered a number of supporters by informing them they face an additional supplement on their season ticket renewals as they face Barcelona at home in their Champions League last-16 tie later this month.
With new television deals bringing in excess of £8billion into the league, clubs are now under pressure to pass some of their extended wealth on to fans. But Wenger, speaking ahead of his side's vital trip to Bournemouth tomorrow, said: "We are a company who on one side want you (the fans) to buy more players.
"What will happen is the prices of the players will go up and you will need this supplement of money coming in to buy new players. I believe that the pressure on spending the money will become bigger and you cannot necessarily distribute the money to other people. What we do, we stabilise our prices to give access to other players and we have stabilised now for many years."