BT Sport to target Premier League TV rights
BT Sport is ready to invest more "eye-watering sums" and already has its eyes on the next Premier League television rights, BT TV chief executive Marc Watson has warned.
Watson said the £897m splashed out on 2015-18 Champions League rights was "worth every penny" despite claims BT had paid over the odds.
He insisted that there is room for both BT and Sky in the marketplace but said his company was willing to spend even more on sports rights.
Watson said: "We are a big business and we generate a lot of free cashflow and if we think this is working for us and we see something that drives the business forward, then we are in a position to invest."