Liverpool's problems away from home continued as they lost 2-1 at Blackpool to deny new manager Kenny Dalglish an enjoyable return to the Barclays Premier League after more than a decade's absence.
Fernando Torres had given the Scot the ideal start with a third-minute strike but goals from Gary Taylor-Fletcher and DJ Campbell extended Liverpool's miserable away league record to just two victories in almost 13 months.
They have now lost 10 of their 21 league matches - eight out of 11 on the road - as a performance which began brightly broke down after the interval.
Dalglish was rewarded for keeping faith with youngster Martin Kelly as he set up the opening goal. When Dirk Kuyt span the ball out to the defender he advanced over the halfway line before rolling a pass into the inside-right channel.
Torres did not need a second invitation, racing into the area and even from a tight angle he was able to fire a ferocious shot past Richard Kingson and into the roof of the net.
The visitors' joy lasted only until the 12th minute, however, as when Raul Meireles carelessly gave the ball away to David Vaughan in midfield he played in Taylor-Fletcher to exact the ultimate punishment by running through the defence to roll a shot under Jose Reina.
Blackpool had the better chances in the remainder of the half, with Campbell heading wide from five yards and Taylor-Fletcher almost catching out Reina with a lob from the right wing after the goalkeeper duffed his kick.
The home side stepped up the pressure after the break with Charlie Adam's left-footed drive beaten away by Reina, who then tipped over David Vaughan's shot.
With 21 minutes remaining the Seasiders struck the killer blow when Ian Evatt beat Martin Skrtel to Neal Eardley's deep cross and Campbell headed home.
Meireles' header from Torres' cross at the other end was not as accurate and dropped just over the crossbar. Liverpool could have had a penalty in the 79th minute when the ball hit Craig Cathcart's arm, which was raised well above his head, but referee Michael Oliver blew for a foul by Torres.