Belfast Telegraph

UK Website Of The Year

'Crowning glory' stays in Premier League's new look

By Staff Reporter

Published 10/02/2016

New Premier League logo
New Premier League logo

The Premier League has unveiled its new logo, to be used from the start of next season.

The crowned lion with one paw resting on a football from the current design does feature again, although the new image consists only of its head.

Reports last month had suggested the animal might be dropped entirely in the rebrand.

The image is accompanied by the words 'Premier League' in a different style of lettering to that used in the present 'Barclays Premier League' motif.

The competition has been promoted and marketed with the same logo since 2007-08.

From 2016-17, it will be known simply as 'the Premier League', clubs having agreed last summer to a new central sponsorship strategy with a move away from a title sponsor.

Premier League managing director Richard Masters said: "It was a decision which provided the opportunity to consider how we wanted to present ourselves as an organisation and competition.

"We are pleased with the outcome: a visual identity which is relevant, modern and flexible."

The League also said "an extensive consultation process took place as part of the new identity which included consulting fans."

Belfast Telegraph

Your Comments

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting?

Read More

From Belfast Telegraph