Liverpool's team bus had barely turned on to the M6 before the airwaves and message boards began humming with criticism of Brendan Rodgers after Saturday's defeat at the Hawthorns. Ninety minutes was all it took to pass judgement for some members of a support that can appear to believe it has a divine right to titles.
That is worrying for Rodgers who is trying to change the culture and style of a hotch-potch squad recruited by four different managers. In indicating results are unlikely to pick up quickly he was looking way beyond a run of fixtures featuring last season's top three plus Sunderland away.
When Robbie Savage is cast as the voice of reason it is a sure sign that others have lost touch with reality but he may be right in suggesting Rodgers's task could take three years. Bill Shankly's first match as Liverpool manager was a 4-0 drubbing at home to Cardiff City. His second was a 3-0 defeat at Charlton and he took more than two years to lift Liverpool out of the Second Division. Fortunately for him, and Liverpool, there were no phone-ins nor message boards back then and not just because few people had telephones and the web was not yet invented. It was a more patient, saner age.