Blackburn manager Steve Kean's blueprint for Rovers appears to differ from the lofty ambitions of the club's owners as he seeks to build a solid squad while they talk about signing Ronaldinho and David Beckham.
Venky's, the India-based poultry company, are trying to lure AC Milan's Brazil international to Ewood Park with a £20million-plus three-year contract. And while Kean is happy to "sprinkle some magic" on his squad he is more concerned with putting together a group of players who can establish the club as consistent top-10 performers.
"The way we are with injuries at the moment and the stability of the squad hopefully we can add four or five other players and then if we can get another big name like that (of Ronaldinho) it will be the icing on the cake," said the Rovers boss.
"Once we can get all the injured players back we can get up into a bracket where we are solid and looking to push beyond the top 10 and then you can attract players easier.
"If we can get stable and into the top 10 we can then look forward to the next transfer window.
"When we spoke with the owners we said if there was a potential marquee player - and there are four or five that spring to mind and two have been mentioned in Ronaldinho and David Beckham - we would love to have them here.
"If we can get solid, reliable foundations and then sprinkle a little bit of magic on top of that then fantastic, but it certainly comes from a solid base. But trying to bring someone of that calibre to the club is fantastic and shows our intention to be active in this transfer market."
The very public bid to sign Ronaldinho and Beckham has been greeted with derision and ridicule in some quarters, dismissed as nothing more than a publicity stunt by Venky's.
Even Kean, speaking ahead of Wednesday's Barclays Premier League visit of Liverpool, did not sound that committed to, or confident in, the deals.
"I know there has been contact made by the owners to representatives of Ronaldinho but I don't know how far down the line it is and whether it will actually happen," said the Rovers boss. "But at least it shows our intent, it shows we are trying to go to a different level and that can only be a positive."