Jose Mourinho himself joined Instagram to announce his new job at Old Trafford, but it was on Twitter that the self-styled 'Special One' provoked a frenzy over his Manchester United move.
Discussion around the managerial change at Manchester United prompted more than six million tweets since the final day of the Premier League season.
Jose Mourinho eventually replaced the sacked Louis van Gaal as Manchester United manager on Friday following months of speculation.
Twitter users have been gripped by the situation at Old Trafford, according to figures provided by the social media site.
Half a million tweets came in the hours following United's confirmation of their new manager, with a peak of 6,200 tweets per minute as the news broke.
Those figures mean total Twitter conversation about the switch at Old Trafford topped six million in under two weeks.
Mourinho, signed up for an Instagram account to post the front page of his contract.