Kevin Nolan turned in a captain's display as he plundered a hat-trick to help Newcastle to a 5-1 demolition of 10-man Sunderland.
Former Magpie Titus Bramble was sent off for an ugly 53rd-minute challenge on Andy Carroll, but the Black Cats were already trailing 3-0 to Nolan's double on 26 and 34 minutes and Shola Ameobi's penalty in first-half injury time.
Ameobi doubled his tally 20 minutes from time and Nolan completed his treble five minutes later to seal a famous victory despite Darren Bent's last-minute consolation.
The visitors had started the brighter but Newcastle began to stir and they could have led after 20 minutes but Ameobi shot wide from point-blank range after Andy Carroll's powerful header had been parried by Simon Mignolet.
The hosts were building up a head of steam and Mignolet was again called into action to palm away Joey Barton's low strike.
But from the resulting corner they went ahead in the 26th minute when the loose ball fell to Nolan who expertly hooked home from six yards.
Newcastle were in dreamland seven minutes later when Nolan grabbed his second, coolly slotting home at the far post from Carroll's centre. And they put themselves firmly in the ascendancy in first-half stoppage time when Ameobi tucked home a superb penalty after Nedum Onuoha had clumsily brought down Jonas Gutierrez.
Sunderland's nightmare got worse seven minutes after the restart when Bramble was handed a straight red card by Phil Dowd for a foul on Carroll.
It was four after 70 minutes when Carroll's header crashed into the bar and Ameobi lashed the rebound home and Nolan completed his treble by nodding home from close range soon after.
Sunderland finally had something to cheer about when Bent hooked home in stoppage time.