Belfast Telegraph

UK Website Of The Year

PL closes door on title sponsorship

Published 04/06/2015

Barclays will no longer sponsor the Premier League from 2016 onwards.
Barclays will no longer sponsor the Premier League from 2016 onwards.

The Premier League will not have a title sponsor from season 2016/17, it has confirmed.

The move reflects the organisation's desire to mirror major American sports leagues like the NBA and NFL in presenting a 'clean' brand.

Having been sponsored by Barclays since 2004, in 2016 the competition will be known simply as 'The Premier League'.

Premier League sources have stressed their new sponsorship strategy will not impinge on their clubs' ability to pursue their own individual commercial models.

A Premier League spokesman said: " Barclays has been an excellent partner for the League throughout their sponsorship of the competition and we look forward to working with them in 2015/16, the final season of their title sponsorship."

The Premier League did not have a title sponsor in its inaugural season of 1992/93 before signing a four-year, £12million deal with brewers Carling - at the time the biggest in British sport.

Carling subsequently paid triple that initial amount to secure a four-year extention to their original deal, before Barclaycard paid £48m for a three-year contract beginning in 2001.

Barclays paid £57m for a three-year sponsorship deal in 2004 and subsequent extensions saw the value rise to the £120million paid for the existing three-year sponsorship in 2012.

However the bank indicated in March that they would not seek to renew the deal when it expires at the end of the 2015/16 season.

Your Comments

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting?

Read More

From Belfast Telegraph