Former Manchester United chief executive David Gill has confirmed there was never a chance the Old Trafford outfit would have sold Wayne Rooney to Chelsea in the summer.
Rooney was heavily linked with the Blues, with Jose Mourinho having at least two bids turned down for the 27-year-old and only ending his interest a week before the transfer window closed.
Since then, Rooney has become only the fourth United player to reach 200 goals for the club and has spoken warmly about the reception he has received from supporters and his hope he would get the chance to score many more.
Although he is still to pledge his future to United, it was taken as the most positive sign yet Rooney would be happy to stay if successful negotiations can be concluded on an extension to a contract that expires in 2015.
But Gill, now a United director after standing down from his post to take up a role on UEFA's executive committee, has revealed the Chelsea option was a non-starter anyway.
"We are not in the business of strengthening our key competitors in England," Gill told BBC Radio Five Live's Sportsweek programme.
"You have to see our response when Gabriel Heinze wanted to join Liverpool (in 2007).
"We went to a Premier League arbitration panel to show that we didn't commit to him moving within England for a certain sum of money.
"We wanted to keep (Rooney) in any event and not sell him overseas.
"You don't win football matches with money in the bank. You want players on the pitch. Wayne Rooney has been, and will continue to be I am sure, a great player for Manchester United."
The situation is slightly complicated in the sense Rooney could buy himself out of the remaining year of his contract at the end of the season and pursue an apparent desire to work under Mourinho.
Much is likely to hinge on discussions between United and Rooney's camp about an extension to the estimated £250,000-a-week deal he signed after his previous stand-off in 2010.
It has been suggested in the past United may demand a reduction in those terms, which would be unacceptable to the England frontman.
Gill is slightly detached from such proceedings now but he does feels talks are bound to start at some point.
"Yes, I am sure they will look at it," said Gill.
"We have an approach to dealing with players' contracts at Manchester United that has stood us in good stead for many years.
"I am sure (executive vice-chairman) Ed (Woodward), (manager) David (Moyes) and the owners will continue with that policy."
Woodward and Moyes have received huge criticism for what appeared to be a botched summer transfer window, when their only significant signing was Belgium midfielder Marouane Fellaini, who ended up costing £4million more than the release clause in his contract which was allowed to expire at the end of July.
Gill has defended the pair though.
"There is a degree of calmness," said Gill.
"I have been around for many transfer windows and I can remember ones when we were under a lot of pressure.
"Manchester United won the league by 11 points last year. We have a very good squad.
"I believe we approached it correctly but fans always want more players coming in. They see other clubs doing business and think 'why aren't we?'
"But within a football club you have to do what you think is right and not react to every media pressure."
Gill's exit from United's seat of power has been welcomed by those fans who will never forgive him for the U-turn that solidified the Glazer family's power base after he had initially opposed their controversial takeover in 2005.
The merits of that event are still debated by some, particularly a figure estimated at £680million that has been paid out in various costs to facilitate the highly-leveraged buy-out and subsequent refinancing deals.
Recently released annual results confirmed the club is now moving forward strongly and Gill is not expecting that work to stop.
"Football has done very well over the last five years," he said.
"Within that, Manchester United is a very well-organised club and I have no doubt Ed and his team will take it on to new heights.
"The owners came in, saw the opportunities and possibilities and were prepared to invest in it, either through staffing in London, setting up an office in Hong Kong or a future office in America.
"All that hard work is now paying off."