Ryan Giggs wants Manchester United to regain their Barclays Premier League crown after making the startling admission he is motivated by failure, not fame.
The club's record appearance holder is still hurting that Chelsea edged United out by a single point last season and prevented them from making it four titles in a row.
The next campaign will be Giggs' 20th at Old Trafford but his mindset was shaped when he broke into the team.
Giggs said: “In my first full season we lost out in the league to Leeds. That just sticks in your mind. It makes you more determined and after that I had a lot of success but along the way lots of disappointments.
“It is the disappointments that keep the desire going and the hunger going.
“Every season you look for a challenge and I've always found that with United. I've obviously looked forward to every season and been happy to play for United and United have wanted to keep me.
“I've been lucky in that respect that I've played with so many great players, so many great teams. I've never wanted to leave at any point. So it looks like I'm just going to play for one team for all the time of my career.”
Giggs and fellow veteran Paul Scholes are both building up their fitness ahead of the coming season on the club's tour of North America.
United head home following the final game of their five-match tour against new signing Javier Hernandez's former club Guadalajara tomorrow in Mexico.
Manager Sir Alex Ferguson (right) has praised the contribution of Giggs and Scholes to the United cause.
Ferguson said: “They have always been an influence.
“They are the standard-bearers for our club right through from the kids because they are great examples. They have lived their lives right.
“The consistency in their training performance, playing performance and longevity, they are remarkable people.”
Giggs, who has won 11 Premier League titles, added: “Even now after all these years it's still special to play for United.
“Whether it would be Old Trafford or whether it's anywhere else, it's still special. I think when it stops being special it's time to stop playing.
“I still have the same passion playing for United as I did when I was 17, 18.”