Manchester United manager Sir Alex Ferguson has been given a two-match touchline ban and £10,000 fine by the Football Association, following his row with referee Mike Dean this month.
The 66-year-old was fuming that Dean did not send off Hull defender Andy Turner for a foul on Michael Carrick during United's 4-3 Barclays Premier League win at Old Trafford.
That Dean then awarded Hull a penalty for an innocuous Rio Ferdinand challenge on Bernard Mendy only infuriated the Scot even more.
Ferguson served a two-match ban last term for a finger-jabbing rant at referee Mark Clattenburg following a defeat at Bolton.
The Scot's latest suspension starts on December 2 and means he will not be pitchside for the Carling Cup match against Blackburn the following day.
He will also miss out on a touchline reunion with former United captain Roy Keane, who brings his Sunderland side to Old Trafford for a Premier League match on December 6.
Ferguson had claimed the FA were "dying" to hit him with his latest improper conduct charge.
At a meeting at the City of Manchester Stadium today, the FA's Regulatory Commission took into account Ferguson's admission of the charge and his previous disciplinary record.