BSkyB have kept their share of live Premier League broadcast rights for 2010 to 2013.
The Premier League announced last night that BSkyB had been awarded four of six available packages of audio-visual rights - the same proportion the subscription-only broadcaster have held since 2006.
Two remaining packages will go to a second round of bidding "in due course".
All interested parties had to hand in their bids yesterday morning, with BSkyB's main rivals widely touted as Setanta and American sports network ESPN.
Ireland-based Setanta currently hold the two other packages which are yet to be allotted, although BSkyB have the right to bid for one of those.