A constant ray of light in Wigan's disastrous season, Victor Moses may, according to the Metro, be heading out of the DW Stadium, with the Black Cats being one of the teams vying for the attacking winger's signature. A bid of £8m could be enough to prise one of Roberto Martinez's prize assets out of Wigan's clutches.
After erupting onto the Premier League scene, first with Portsmouth and now with Tottenham, the Croatian attacking midfielder has fallen out-of-favour at White Hart Lane, only starting four league games this term. A move to Sunderland would allow him to garner first-team football before Euro 2012.
The focal point of Glasgow Rangers' frontline, Jelavic bagged his 15th goal of the season in the 4-0 Scottish Cup defeat of Arbroath. The Daily Mail reports that any bid would have to be in excess of £7mn but it is thought that Sunderland chairman, Ellis Short, has promised O'Neill funds to bring in new faces.
After purportedly being denied the opportunity to recall affluent Sunderland outcast, and current Dubai resident, Asamoah Gyan, The Mirror reported that Martin O'Neill has turned his attention to money-rich Paris Saint-Germain and their out-of-favour hitman, Mevlut Erdinc. It's claimed the agents of the 24-year-old Turkey international have made contact with the Black Cats to sound out the possibility of a deal.
Down in the Spanish league's second tier, away from the perpetual-pleasing and free-scoring messrs. Ronaldo and Messi, 24-year-old Urko Vera has scored five goals for Hercules, as they seek an immediate return to La Liga. At £1m, O'Neill is, according to talkSport, contemplating a bargain swoop for this prodigy.
The eight goals that Maynard has poached for Bristol City this season do not quite tell the full tale: a talented striker who started off at Arsenal, the 25-year-old is heavily sought after. The Robins recently stated they would listen to offers; bids from Swansea and West Brom have also been rumoured.
After a well-documented, pre-Christmas rejection from Martin Jol's starting XI for the away defeat against Swansea, Zamora has since forced his way back into reckoning – including scoring the recent winner against Arsenal – but that hasn't silenced the rumours about a rift between player and boss. Sunderland are joined by Aston Villa as the team most linked with the England striker.
Despite being heavily linked with a move to Liverpool during Roy Hodgson's ill-fated reign, PSV Eindhoven's Swedish hitman remained in the Netherlands. With Sunderland having been starved of options up front this season, talkSport reports that O'Neill is toying with the idea of recruiting the prolific Toivonen.
Sunderland's decision to do away with Steve Bruce and replace him with Martin O'Neill has already reaped rewards with results on the pitch.
But the Northern Irishman will want to put his own stamp on the Black Cats and will surely look to bring in a couple of players during the window.
Here, we take a look at some of the players being linked with a switch to the Stadium of Light.