United announce new regional partnership
Published 01/07/2013 | 11:23
Manchester United have announced a three-year regional partnership with leading Thai telecommunications company True Corporation Plc.
In addition to the True Group becoming United's official mobile partner and MUTV broadcaster for Thailand, it has also become an associate match sponsor for the opening tour game against Singha All Stars in Bangkok on July 13 - David Moyes' first as manager.
"With more than 70 million viewers tuning into a United game in the first seven months of last season, the partnership is predicted to be popular amongst fans," United said in their statement.