Celtic and Rangers celebrate new Tennent’s deal
Celtic and Rangers have been handed a cash boost after securing a "multi-million pound" sponsorship deal with Tennent's Lager.
The Scottish brewer has confirmed a three-year deal with both Old Firm clubs, with the full campaign to be launched in the summer.
Tennent's already boast a 35-year heritage of investment and support for football in Scotland, including an 18-year association with the Scottish Cup, the ‘Tennent's Sixes' and most recently as sponsor of the Scotland national side.
Celtic say some of the cash from the deal will be used to help bolster the playing squad.
Chief executive Peter Lawwell said: "This sponsorship provides important revenue for Celtic over the next three years."