Ally McCoist believes the worldwide coverage of Rangers' demotion to Scottish football's bottom tier can help him attract players.
The Light Blues were voted into the Third Division in the summer after being consigned to liquidation and losing their status as a Scottish Premier League club.
The story has attracted interest from around the world, with a number of foreign reporters present at matches this season as Rangers begin their journey back to the top of the Scottish game.
And McCoist hopes such widespread exposure can boost his chances of selling the club to potential signing targets.
A transfer embargo means Rangers must wait until September 1 before they can register free agents — and January 2014 before buying players — but can negotiate pre-contract agreements this month.
McCoist said: “We've got a massive list of players from all over the world which we are looking over at the moment.
“We're keeping on top of the SPL players because we'd be crazy not to, but we're looking far outwith that as well.
“We can't register players until September, but we've got to continue to scout.”
He added: “We've had camera crews and journalists here from all over the world and what is happening here has very much become a global story.
“I don't think that has done us any harm in the respect of trying to get players in here because we are very much at the forefront of people's news and views. It's up to us to utilise that.”
Meanwhile, chief executive Charles Green has reiterated his determination to pursue former players he believes were in breach of contract by refusing to transfer to his newco in the summer.
Rangers are seeking compensation after Allan McGregor, Kyle Lafferty, Jamie Ness, Steven Naismith, Steven Whittaker and Sone Aluko all quit Ibrox.
A meeting took place on Monday at Hampden to discuss the case and Green says he was encouraged by the talks.
He said “It is still my position that these players breached their contracts and we are going to pursue them. We are not going to let this drop.”
Rangers settled with Southampton, Coventry City and Sheffield Wednesday over Steve Davis, John Fleck and Rhys McCabe.