Belfast Telegraph

Tuesday 16 September 2014

Hoping to score in Brazil? Dating apps Tinder and Grindr get a World Cup boost as usage increases by 50%

RIO DE JANEIRO, BRAZIL - JUNE 24:  Uruguay supporters kiss after their match against Italy while watching at the FIFA Fan Fest on Copacabana Beach on June 24, 2014 in Rio de Janeiro, Brazil. Uruguay defeated Italy 1-0 to advance to the Round of 16.  (Photo by Mario Tama/Getty Images)
RIO DE JANEIRO, BRAZIL - JUNE 24: Uruguay supporters kiss after their match against Italy while watching at the FIFA Fan Fest on Copacabana Beach on June 24, 2014 in Rio de Janeiro, Brazil. Uruguay defeated Italy 1-0 to advance to the Round of 16. (Photo by Mario Tama/Getty Images)

Tinder’s simple swipe-to-like mechanism has already given it an edge over more time-consuming dating apps, but the social media phenomenon has also had a significant boost in recent weeks thanks to the World Cup.

Downloads and usage of the app in ­Brazil have reportedly increased 50 per cent since the tournament began, securing the country’s position as Tinder’s third-largest user base behind the US and the UK.

Users from the estimated 600,000 visitors to the country (and 3.1 million Brazilians travelling to see games) have spent 50 per cent more time on the app since the World Cup began according to Quartz. 

The app’s makers boast that Tinder sees 750 million swipes and 10 million matches daily, with the average user spending a massive 77 minutes sorting out possible dates every day.

To use the app smartphone owners enter their gender, sexual orientation, location and a picture. They’re then presented with profiles of nearby users and can swipe left or right to accept or reject them. If both users ‘like’ one another then the app lets them chat to set up further dates.

It seems that this image-focused approach to dating chimes perfectly with the competitive atmosphere of sporting events with the Winter Olympics having a similar effect on Tinder usage: the app’s founder Sean Rad reported a 400 per cent increase in new users in Sochi after the games opened.

And it’s not just Tinder who are benefitting from frisky fans (or, indeed, forlorn ones) with gay and bisexual dating app Grindr also reportedly seeing a spike in usage, with a 31 per cent increase in users opening the app and a 26 per cent increase in time spent browsing for potential dates.

Source: Independent

Further reading:

World Cup 2014: The footballers we'd like to score with, from powerful Pirlo to Italian stallion Claudio Marchisio 

World Cup's 20 hottest footballers: From Cesc Fabregas and Mats Hummels to Glen Johnson and Brazil's Hulk 

You're more likely to be bitten by Luis Suarez than by a shark (we've done the maths) 

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