Ryder Cup hero and former US Open champion Graeme McDowell launched his Foundation in New York on Tuesday with the aim of supporting children's medical research in Northern Ireland, Ireland and the United States.
McDowell also plans to give children a holiday of a lifetime in Florida. The 32-year-old has been a long-term supporter of multiple sclerosis charities, a cause given extra significance to him as his mother is a sufferer.
"I'm delighted to now have my own 'G-Mac Foundation' to channel any funds I raise," he said. "There are so many good, deserving causes out there, but I think you have to focus on a few to make a meaningful difference.
"It's going to be my way of giving something back. I've got some short-term goals and some longer-term ones, but we're in the early stages just now and I'm excited about it."