Exciting Mondello series nets major cash injection
Mondello Park’s Motorcycle Masters Series will be backed by new sponsors when riders take to the track at the start of next month.
This year’s competition — which sees the Mondello Superbike Championship and the Mondello Masters merge under a single banner — will be known as the Adelaide Masters Series, with Adelaide Insurance Services coming on board as title sponsors.
The 12-round championship, which will take place over four weekends between April 2-3 and October 1-2, has a total prize fund of a whopping €50,000 (£43,100).
Riders at the County Kildare circuit will also go global thanks to television deals with UTV and satellite channels.
“Since 1992 investing in motorcycling has been part of Adelaide's ethos, because from the very start, motorcyclists were never a mere sideline — instead they take centre stage,” said Adelaide’s founder and director Sam Geddis.
“We've found that sponsorship is a great way of making a contribution to a sport which many of our customers enjoy, so we're delighted to be part of the Adelaide Masters Series.”
The combining of the two previous competitions means that the Adelaide Masters Series will be the biggest motorcycle championship in Ireland and it will also be the highlight of the Irish Short Circuit Motorcycle Racing season during 2011.
Top riders and teams are expected to confirm their entries in the series within the next couple of weeks.
“The Adelaide Masters Series will run to a format and standard very close to British Superbikes,” said Mondello Park MD John Morris.
“It will completely raise the bar for short circuit racing in Ireland and this year represents the first of a multi-year development of the series, which along with Adelaide and our other partners, we hope to raise to a level never seen before in Ireland.”
In addition to Adelaide's support the championship has also attracted backing from Moto GP tyre supplier Bridgestone and Energy Drink Relentless with other sponsors set to be revealed over the coming weeks.
ADELAIDE MASTERS SERIES DATES: April 2 and 3, May 7 and 8, August 20 and 21, October 1 and 2. (Three rounds will take place on each weekend).