The world's largest mobile LED high definition screen has arrived at this year's Relentless International North West 200.
The Iconic 100, with its breathtaking picture on a truly monumental scale, will go up at the start/finish area, in full view of the grandstands and hospitality.
A regular fixture at Ascot, the London Marathon, and Premiership football grounds, this awesome directional screen is a stunning step up for an already successful North West 200 innovation.
Gone are the days when bikes roared past and spectators were left to follow the action in sound rather than vision. Linked up with the BBC's live coverage, race fans at the start-finish have, in recent years, been able to watch the entire lap unfold on a big screen which has now got even bigger.
With audience enjoyment in mind the Coleraine & District Motor Club organisers have also decided to erect a further screen on the golf course opposite Juniper Hill chicane.
Forget Henman Hill, if you want to watch exhilarating sport on screen then head for Juniper Hill. For just £5 admission spectators can enter a designated area and enjoy the delights of the dual-sided Iconic 15.
See the slip-streaming in stunning colour as you follow every twist and turn around the Triangle circuit, then just turn your head to catch Alastair Seeley and Co blast through Juniper in all their leather-clad glory.
The introduction of this new screen area is further evidence of the event organisers' intention not to wrest on their laurels and to offer bike fans the very best possible race day experience.
No tickets will be sold in advance, just turn up at Juniper Hill on race day and pay at the gate.