Ulster Grand Prix chiefs have clinched a major new sponsorship deal with leading motorcycle tyre manufacturer Metzeler.
The high profile German brand has agreed a significant three-year deal to sponsor the world's fastest road race, which will now be known as the Metzeler Ulster Grand Prix.
President of the Dundrod & District Motorcycle Club James Courtney is delighted to have attracted such a prestigious backer.
"We are very happy to announce our partnership with Metzeler, a world renowned organisation that understands and shares the passion that we have for road racing," he said.
"It's an acknowledgement of the hard work we've put in to raise the overall status and profile of the event.
"Metzeler has made a serious commitment to the Ulster Grand Prix and it marks a new beginning for the event, allowing us to reinforce our efforts to deliver a spectacular show for competitors and spectators alike.
"As a club we have been working hard to identify possible partners that share our vision and who can help us to drive the event forward.
"We have definitely found that in Metzeler and look forward to working closely with them over the next few years.
"We are lucky to have such good sponsors and supporters and would like to take this opportunity to thank them.
"The event wouldn't be possible without organisations such as Lisburn City Council, Sport NI, 2 and 4 Wheels and the Northern Ireland Tourist Board, as well as the Ulster Grand Prix Supporters Club and our private sector sponsors.
"We will have some more announcements to make on this front in the coming weeks," he revealed.
Brand Manager at Metzeler, Enrico D'Aloja, is looking forward to his involvement with the Ulster Grand Prix.
"Metzeler is proud to support the world's fastest road race," he said.
"For us, this is a natural collaboration that will go beyond the traditional sponsorship model – we want to become a true partner of the event and will work together to raise its profile with bike fans around the world.
"We have a long history of involvement with road racing and we're particularly excited about the Metzeler Ulster Grand Prix where we see a lot of potential for growth.
"We look forward to a safe and successful bike week," he added.
The 2013 Metzeler Ulster Grand Prix will take place from August 12 to 17 at Dundrod.
Key events include the Dundrod 150 on Thursday, August 15 and main race day on Saturday, August 17.
There will be practice sessions throughout the week and a full programme of entertainment.