Armoy Road Races 2016 to be aired on Channel 4
This year's Armoy Road Races will be aired on Channel 4 for the third year running as a one hour highlights programme.
Renowned for its sports coverage, Channel 4 and its on demand service, 4OD, sees the Armoy Road Races as a great fit for its programming and hopes to continue to build on last year's strong viewing figures, which saw over 250,000 people tuning in.
William Munnis, Chairman of the Armoy Motorcycle Road Racing Club said: "We are delighted that Armoy Road Races will feature on Channel 4 again this year. The coverage provides many existing and potential new fans with the opportunity to view the races from a different perspective.
"Television coverage has become crucial in promoting our sport, especially as there are many fans from around the world who can't make it to Armoy and it may also encourage new fans to come along next year. The club could not achieve such coverage on our own and we would like to thank Channel 4 for agreeing to feature the Armoy Road Races again."
Aubrey Irwin, Tourism Ireland's Head of Northern Ireland said: "Tourism Ireland is supporting the production of a highlights programme of the Armoy Road Races. Last year's programme was seen by more than 250,000 viewers across Great Britain - with wonderful images of the Causeway Coast and Glens area, as well as the exciting racing, shining a spotlight on Northern Ireland.
"Armoy attracts a number of the sport's top riders and this year includes some from Australia, Canada and mainland Europe. The highlights programme on Channel 4 is part of Tourism Ireland's activity to leverage the tourism benefits of sporting events - showcasing the spectacular scenery of Northern Ireland and encouraging potential overseas visitors to come see it for themselves."
Graham Little and his team at NPE Media will once again be responsible for the production of the programme. An experienced sports presenter, Graham is known for his work with Sky Sports and with the BBC's Moto GP coverage a few years ago. He said: "Armoy Road Races goes from strength to strength each year. The programme featuring on Channel 4 gives the event a huge deal of publicity, which can only encourage more people to support it in the future."
Bike Week runs from Sunday July 24 until Saturday 30.
Channel 4 will be showing the Armoy Road Races at 07.30am on Saturday August, 13 and on 4OD thereafter.